Sabtu, 07 Mei 2016

BUSINESS LETTER

·        BUSINESS LETTER
business letter is usually a letter from one company to another, or between such organizations and their customers, clients and other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of contents, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a permanent written record, and may be taken more seriously by the recipient than other forms of communication.


  • COMPONENTS OF BUSINESS LETTER

  1. FORMAL PARTS
1.      Letterhead
letterhead is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term "letterhead" is often used to refer to the whole sheet imprinted with such a heading.Many companies and individuals prefer to create a letterhead template in a word processor or other software application. This generally includes the same information as pre-printed stationery but without the additional costs involved. Letterhead can then be printed on stationery (or plain paper) as needed on a local output device or sent electronically.

2.      Inside Address
This is the address you are sending your letter to. Make it as complete as possible. Include titles, names, and routing information if you know them. This is always on the left margin. Skip a line after the heading before the inside address. Skip another line after the inside address before the greeting.

3.      Salutation
A salutation is a greeting used in a letter or other written or non-written communication. Salutations can be formal or informal. The most common form of salutation in an English letter is Dear followed by the recipient's given name or title. For each style of salutation there is an accompanying style of complimentary close, known as valediction. Examples of non-written salutations are bowing (common in Japan) or even addressing somebody by their name. A salutation can be interpreted as a form of a signal in which the receiver of the salutation is being acknowledged, respected or thanked. Another simple but very common example of a salutation is a military salute. By saluting another rank, that person is signalling or showing his or her acknowledgment of the importance or significance of that person and his or her rank. Some greetings are considered "rude" and others "polite".


4.      Complimentary Close
Before you end your letter, you must make sure you put complimentary closing just above your signature. There are several forms for you to choose your complimentary closing. Each of them has a slightly different meaning. Use one that is best conveys what you mean. Only the first word of the closing is capitalized.  All of the complimentary closing should be followed by a comma

5.      Signature
Usually consists of   signature  of  the     person    who    writes    the business letter.   Below the signature we usually put our  name.  Below our name, sometimes we put our  title  or  position  in  the  company   or institution  we work in.   Mostly,  this  is  just  to inform the person who has not known us before.

  1. Body Parts
1.      Opening
Opening Paragraph is both the headline and the lead for the message that follows in the rest of the letter. It is used to make reference to previous correspondence, say how you found the recipient’s address, and to tell why you are writing to the recipient.

2.      Messages
Explain your reasons for writing in more detail, provide background information etc.

3.      Closing
Summarise your reason for writing again and make clear what you want the recipient to do.

  1. Others
1.      Reference
The reference line on a business letter is a statement describing the main focus of the letter, a number for an account, invoice, etc. or a reference to previous correspondence.

2.      Date
It consists of date, month, year or (month, date, year). If there is no Letter Head, make sure you put the name of the city before the date line.

3.      Attention Line
Business letters are usually  more addressed to companies than to one person. But, sometimes this form of written communication should take place between company and  company  or between company and a person and vice versa. In this situation we need to use what people call "attention line".

4.      Subject Heading/Subject Line
Subject Line is usually capitalized and underlined. It is part of a systematic list of terms that describe a given subject matter.

5.      Enclose
if you are enclosing additional information with your letter such as a resume or a curriculum vitae, skip two single lines after your typed name and type "Enclosure" or "Enclosures." If you use the plural, you have the option of stating the number of enclosures in parentheses.

6.      Postscript
Postscript comes from the Latin post scriptum, an expression meaning "written after". A business letter  postscript  is writing added after the main body of a business letter. Normally, we do not put postscript in a business letter. As the competition in business has become so tight that people begin to put personal touch in their services, including the way they communicate with their customers such as putting personal message in their business letters by using postscript. In addition to that,  a business letter postscript may also be used as a tool to provide more information about the context of the letter

7.      Mailing Instruction
Send all returns, payments* and other correspondence regarding your personal or business tax account(s) to the following address:

Comptroller of Maryland
Revenue Administration Division
Taxpayer Service Section
110 Carroll Street
Annapolis, MD 21411


  • THE DIFFERENCES OF FULL BLOCK STYLE AND SEMI BLOCK STYLE
-          Full-Block Style: This style is universally accepted for all types of business letters. It looks appealing, and is easy to format. Every single element of the letter in this format is flushed to the left. No tab or indentation are used in this style.
-          Semi-Block Style: This style was widely used prior to the email services. It was something that we had learned during our school days. In this style, the sender's information is formatted on the right side of the page with the date, all left aligned. The recipient's details are typed on the left side of the page. However, the first line of the body of the letter is indented. 


  • EXAMPLES OF FULL BLOCK STYLE and SEMI BLOCK STYLE
    • Full Block Style

PT CAHAYA ABADI
Jl. Sukabumi Km. 16
Sukabumi – Jawa Barat
16th October 2013
Number: 105/CA/X/2013


PT Caraka Informatika
Jl. Pemuda 105
Surabaya


Dear Sirs,

Subject: Inquiry

We have seen your new model of computer at your stand and we are very interest.

So, we would like to know about the type of your product and price list.

We should be pleased to receive your prompt reply.



Yours trully,

Ari

Ir. Ari Tulang




    • Semi Block Style

PT QUASAR INDONESIA
Bandung Branch
456 Jalan Malabar
Bandung
                                                                                                      18th December 2013


METROPOLITAN TRADING CO.
567 Jl. Sudirman
Jakarta Pusat 70117


Dear Sirs,

Subject: Replying to Inquiries

     We thank you for your letter on 6th May, inquirying about our price lists and terms of duplicating machines.
     We have pleasure in sending our price lists of that machines:
  1. Photocopy     @Rp 10.000.000,-
  2. Risograph      @Rp 7.500.000,-
  3. Scanner          @Rp 2.500.000,-
     Our delivery time on 30th December 2013 and we give a discount 10% for you. Here with, we are enclosing our catalogues.
     We also expect the order as soon as possible. Thank you for your attention and cooperation .



                                                                                                          Yours trully,

                                                                                                          Basuki

                                                                                                     Basuki Utama, S.E.





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